Two Tribes Brewery, located in the Tileyard industrial estate in Kings Cross are celebrating their 2nd birthday this May. To celebrate they will release their new look, core range can designs and they'll be asking their fans to unlock their creativity, by designing their own can label with a 'Doodle + Dream' competition.
Two Tribes Brewery, well known for mixing BEER - MUSIC - ART together would normally celebrate with blowout party, all weekend packed full of DJ's, food and of course beer. But with the current lockdown situation still in place, these plans have now been postponed until we are all allowed to mingle once more.
The Doodle + Dream competition will run throughout May 2020, from the Two Tribes Instagram page. Every mixed case purchased from their online shop, will include a blank 'white label' can and pens. Customers can enter by taking a picture of their creation and uploading it to Instagram and tagging @twotribesbrew.
Doodle + Dream is Two Tribes’ way of saying a huge 'Thank You' to their loyal customers who have supported the business over the past two years, especially those who have ordered beer from their webshop during the lockdown. They have been overwhelmed with the volume of orders and the abundance of positive feedback received from customers throughout this unprecedented time.
Justin Deighton, Two Tribes founder, says:
‘The new look reflects the next chapter in the Two Tribes story. We saw the beer can as a canvas and wanted to engage customers with our designs and just have a bit fun. Something we all need right now is a pursuit to feed our creativity and maybe, even just for an hour, safely take us away from the reality and challenges of Covid-19.’
‘The new look reflects the next chapter in the Two Tribes story. We saw the beer can as a canvas and wanted to engage customers with our designs and just have a bit fun. Something we all need right now is a pursuit to feed our creativity and maybe, even just for an hour, safely take us away from the reality and challenges of Covid-19.’
Leo Zero, designer and creative partner, explains the inspiration behind the rebrand:
‘When we launched, we prioritised making great beer and standing out in a cluttered marketplace full of wacky cartoon and tattoo-styled designs. We went for an apothecary scientific style as well as taking influences from old record labels. Our art and music fandom inspires so much in what we do. The new style cans have nods to people like Designer Republic’s Ian Anderson and Factory Records' Peter Savile.’
‘When we launched, we prioritised making great beer and standing out in a cluttered marketplace full of wacky cartoon and tattoo-styled designs. We went for an apothecary scientific style as well as taking influences from old record labels. Our art and music fandom inspires so much in what we do. The new style cans have nods to people like Designer Republic’s Ian Anderson and Factory Records' Peter Savile.’
During the lockdown, Two Tribes have also invited customers to make a donation to the NHS when ordering cases online, committing to match the amount of all donations made. Customers have generously given to this cause and the brewery will announce the final figure raised in the coming weeks.
The first white label cans will be included in cases from this Friday, 1 May.
Follow and find out more:
Facebook: TwoTribesBrew
Instagram: @TwoTribesBrew
Twitter: @TwoTribesBrew
https://twotribes.co.uk
Instagram: @TwoTribesBrew
Twitter: @TwoTribesBrew
https://twotribes.co.uk
ENDS
For further information email Rebecca Pate on press@twotribes.co.uk
For further information email Rebecca Pate on press@twotribes.co.uk
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About Two Tribes:
Inspired by BEER + MUSIC + ART. Two Tribes brings like-minded creatives together through the brewing process. An independent brewery based in Tileyard Studios in King’s Cross, London, their small, passionate team get beer across London and beyond.
Inspired by BEER + MUSIC + ART. Two Tribes brings like-minded creatives together through the brewing process. An independent brewery based in Tileyard Studios in King’s Cross, London, their small, passionate team get beer across London and beyond.
Two Tribes has done things differently from the beginning, driven by the spirit of collaboration across creative industries. This ethos is embedded at the heart of the brand: the moniker “Two Tribes” came from the idea of using the universal language of beer to work together with other artistic minds.Their core beers, which include PowerPlant gluten-free lager (4.7%), Metroland session IPA (3.7%), Electric Circus American pale (4.7%) and Dream Factory pale ale (4.4%), are made for quality everyday drinking. These are supplemented with adventurous specials inspired by a sense of experimentation and fun, such as New Romantic passion fruit gose or Heavy Metal blueberry stout.
